Context
Polona founded her beauty salon in 1999. Alongside a full range of beauty treatments, she specialises in medical pedicure and has built a loyal clientele based on trust and nearly three decades of experience. She wanted to refresh her website and better highlight the salon's core focus.
Project Idea & Execution
The website's visuals are inspired by a wallpaper pattern resembling tree growth rings, linking the digital identity to the physical space and symbolising care, time, and natural growth. A calm palette of forest green and cream, paired with a serif-sans serif type combination, reinforces a sense of balance and tranquillity. The clean, simple layout reflects the salon's medical approach and professionalism.
